Learning Objectives:
At the end of the session, the trainees will:

1. Learn about the characteristics of content that makes it valuable
2. Identify the forms of written content
3. Know the four different categories of content
4. Identify the different platforms to write and distribute content in
5. Know how to write for the web with some tips and guidelines
6. Understand what article writing, article rewriting, and article spinning are
7. Know the difference between knowledge networking and social networking

Learning Objectives:
At the end of the session, the trainees will:

1. Identify the basic types of links
2. Understand what “seeding the web” means and how it applies in link building
3. Know the different basic methods of link building
4. Be familiar with reciprocal linking, link buying and link baiting

Learning Objectives:
At the end of the session, the trainees will:

1. Understand the concept of social media marketing and how it is applied in SEO
2. Learn how social networking works and how to effectively network
3. Know the different social media sites available for use in SEO
4. Identify the Influential areas in social networks
5. Understand what viral marketing is
6. Know how to link bait and the ways to seed content all over the web

The PPC Training module discusses how to use paid search ads to market your website.

• Ad Testing Techniques - learn how to test your ads to improve your profitability.
• Landing Page Tips - tips on how to create conversion oriented landing pages.
• Bid Management Strategies - learn about how to bid on new campaigns, and how to adjust your bids as you gain market feedback
• Earning (and Buying) Trust - pay per click is becoming a lot like SEO. Search engines reward relevancy and punish irrelevant advertisers by charging them more.
• Paid Search & the Sales Cycle - some searchers are looking to buy something, but most searchers are in research mode, and need to be given an experience which helps move them along the sales funnel.

• PPC Ad Writing & Targeting Tips - tips on how to write conversion oriented ads and target them at the most profitable customers.
• AdWords & AdSense Ad Syndication - learn the difference between search syndication and content syndication.
• Dynamic Keyword Inclusion - learn how you can use the search query to help drive ad copy.
• Keyword Matching Types - learn the difference between exact match, phrase match, and broad match.
• Local PPC Tips - strategies for marketing local businesses using PPC ads.

• Search Engines & Ad Networks - learn about the various PPC networks you can buy ads on.

• Google AdWords - the biggest ad network with the broadest distribution.
• Yahoo! Search Marketing - between Google and Microsoft in size, but has some quality issues with their ad syndication.
• Microsoft adCenter - small clean ad network.
• Other Ad Networks - ad networks beyond the big 3.

The tracking results module offers tips on how to track your results and improve your strategy based on marketplace feedback.

• Web Analytics - you must benchmark your performance if you want to improve upon it. Learn to track your website through Google analytics and Webmaster platform.
• Rank Checkers - for competitive keywords it may take a long time to rank a new website...if you are not yet getting traffic for an important keyword you can still track your search engine ranking progress.
• Waiting For Results - new sites can take a while to be trusted, especially in competitive markets.
• When Top Rankings Don't Show Up - this section discusses some options and ideas to explore if you feel it is taking too long to get results.
• Risky SEO Practices - some sites may never rank due to being penalized. This module covers penalties and the concept of risk vs reward.
• Technical Issues - some sites are held back by duplicate content issues or other technical issues. This module discusses some of those.

• Buying an Old Website - if ranking a new site seems too time and capital intensive you may be able to save time and money by buying an old site that already ranks well.

• Replicating Success by Creating a Second Page - if you already rank well for a keyword in some cases it is easy to rank a second page, especially if that keyword is not very competitive.

The website credibility module offers tips on how to improve the credibility of your websites.

• Domain Names - a strong domain name helps make your business more memorable
• Website Hosting - if your website is down often it will frustrate users.
• Profession Web Design - your design helps set you apart from the competition.
• Website Usability - a site that is easy to use makes more money.
• Why Flash Can be Bad - many flash sites ignore common usability standards.
• Copywriting - if your content connects with people they will be more likely to buy from you and more likely to share your content with others.
• Content Creation Tips & Ideas - how to come up with ideas for generating content
• Deep Niches & Unexplored Waters - one of the easiest ways to dominate a market is to know it better than the competition and fulfill market needs and wants that are being ignored.

• Branding - what do people think of when they see your brand?
• Public Relations - why should people talk about your website? what is remarkable about it?
• Advertising - market awareness helps build trust.

The website monetization module offers tips on how to improve the revenues generated from your websites.

• Google AdSense & Contextual Ad Programs - one of the fastest and easiest ways to monetize a website, though it is generally not as profitable as some of the following
• Direct Ad Sales - tips to help you sell ads on your site directly
• Affiliate Program Tips - commission based monetization strategies where you get paid for leads or for when a person buys something on another site.
• Selling Products or Services - the most time consuming strategy, but in many cases one of the most reliable, especially if you build recurring income streams.
• Conditional Advertising - an advanced training module discussing how your advertising and monetization strategy can shift over time and depending on who is viewing your site.