The versatile, smart and quick analyzer runs your campaign, promote your website, and let people reach your product. Yes, I am talking about the digital marketer. The job of a digital marketer is not that easy as it looks. To answer your curiosity of how to become a digital marketer, I have covered each and everything you need to know about the digital marketer.
Steps To Become a Digital Marketer:
Step 1. Understand Why Digital Marketer Is Important:
Fade up the days when print media and traditional marketing were the sources to advertise. Nowadays everybody wants to check your brand on Google. Digital marketer is the person to help you in your advertising and promoting your brand. To make walking with the smart customers you have to think like them.
Today advertising is what it does not look like advertising. Digital marketer makes your way easy by interacting with the targeted audience in real time. He/she helps your business understand its target markets, competitors’ strategies, and to set measurable goals.
Step 2. Know the Types of Digital Marketing:
You must be wondering to know there are 8 types of digital marketing. It is important to know what they are and how they work if your focus on how to become a digital marketer.
a) Search Engine Optimization:
SEO helps product of the brand to frequently appear in the search result and maximize the number of visitors to the brand website.
b) Social Media Marketing:
Promoting your business and brand through social media like Facebook, Twitter, Skype, and Instagram is social media marketing.
c) Content Marketing:
Content marketing is promoting your business by blog, videos, and social media posts. The content strategy doesn’t directly promote the brand but helps to attract the intended people to know about the brand is.
d) Affiliate Marketing:
By referring and recommending other people about the brand yields the more customers to the website. This is called affiliate marketing.
e) Pay Per Click Advertising:
PPC is the advertising strategy in which you pay to the website where the advertisement is posted on clicking by visitors.
f) Public Relations:
Generally when your business is new and you want to promote your business then you can mention it on a talk show or in an article. So, hiring a famous personality to interact with the people to promote your business is marketing through public relations.
g) Viral Marketing:
When you do something different or what is in trend or weird and it becomes viral and you get a lot of traffic to your site this is a viral marketing.
h) Influencer Marketing:
It is the most effective way to promote your business. The influencer is the individual person who says few words on behalf of your product.
Step 3. Know The Skills A Digital Marketer Must Have:
- A good digital marketer knows how to sell the product or how to attract an audience or how to convert visitors to the customer.
- Expertise the few tactics and apply them in campaigning.
- He must be judgemental in deciding what works or what not.
- For digital marketer creative thinking and analytical skills, both work together.
- Digital marketer must have a likeable personality so that people like to communicate and believe him.
- He must be concise and comprehensive in explaining the product.
Step 4. Choose the Field To Specialize:
Digital marketer knows all the type of marketing but can become experts in only a few. Find your interest area where you are good at and make it a powerful tool to enhance your skills. Nobody is perfect and nobody can do everything perfectly, better is focus on the area interest you more. Some people are expert in communication or verbal skills and some are better in analyzing the data and generating visitors. So, decide for yourself what suits you the best.
Step 5. Online and Offline Courses Available:
To become a digital marketer it is necessary to understand each field in depth. There are so many online and offline courses available which can give you certification in the field. First, start with certification and gain the knowledge about the field. Try to get admission at best coaching centres. If not possible to get in your local areas, you can join the online courses by the best institutes. The certification courses generally take 3 months.
The Best Institute Offering Certifications in Digital Marketing Are:
- Compete Infotech Academy
- NIIT Digital Marketing
- All India Management Association (AIMA)
- Market Motive
- Digital Academy India
Step 6. Get A Degree In Digital Marketing:
You can get a bachelor or master degree in digital marketing. If you feel the field is perfect for you and you want to explore in detail, you can do a bachelor or master in it. I have mentioned below the top universities to get a degree:
- The University Of Albama at Birmingham
- Sacred Heart University
- George Washington University
- Annapurna International School of Film+Media
- Digital Marketing Institute
- University Of Denver
- Florida Atlantic University
- Graceland University
- Granite State College
Step 7. Start Working For Different Website:
You can start working for different website voluntarily. You can work for educational websites for free. But if you are not comfortable to do your work freely, do it for payment. You can also work from home or in your time zone or during the course. Your aim here must be to learn rather than earn. Remember experience is the first priority for you others is later.
Start your blog at blogger and write on the topics which interest you. You can work as a freelancer. You can start your own website and affiliate it with affiliate marketing tools.
Step 8. Get A Job:
- Prepare your resume, now you are ready to face the world. Mention your academics and experience certificates in a resume. Here is the step by step process to get the job:
- Prepare for the topics you have mentioned in a resume. Interviewer asks direct questions over the mentioned topics.
- Search for the company where you are going to apply and also about a job profile.
- Wear neat and clean formals to flaunt over the interviewer.
- Be cool and calm during the interview process.
- Show what is unique in you to promote their business.
- After getting the job do your work with full concentration.
Step 9. Start Your Own Business:
You can start your own coaching institute and hire others in the same field to work as a team. Here maintaining the relations with your client are an important thing. Give your client full satisfaction so that they can visit you again.
You can start your own website individually and apply digital marketing strategies what you have learnt to promote your site. Small businessmen who are not aware of the digital marketing seek the people who can maintain their website. If you get a chance to maintain others’ website it is also a good opportunity.
Income of the Digital Marketer:
Income of the digital marketer depends upon experience and your popularity. It also depends on in which field you are expert at. The average salary varies between $52,000 per year and $71,000 per year. At a higher level, you can earn between $87,500 per year and $120,500 per year.
If you have decided to become a digital marketer, you are on the right track. The possibility to increase the craze of digital marketing is high. After reading this article I am sure you are going to join some institute or coaching center. I wish you ‘Best of Luck’.