Top 10 SEO Certifications and Courses for Beginners in Kolkata, India

Top 10 SEO Certifications and Courses for Beginners in India

With the evolution of telecommunications there has been a sea change in the reading and knowledge sharing techniques of people as well. Today nobody has to wait for a newspaper or a magazine to print .Information is now available at the click of your mouse or touch of mobile. So with the increase in internet usage there are more websites catering to the mass. But what binds them and brings them together is a good SEO. The demand of SEO has seen a rising trend since the last few years. With the increasing volume of social media,Digital marketing and especially SEO has become a good career option as it’s still new and the market is not yet saturated with digital marketers. So there’s a huge scope .In India too there are many good institutes which offer such great courses. Here’s a list of some of the top ones.

  1. Digital Vidya

Established- 2009

Course- Search Engine Optimization (SEO) Certification

Special Features- Govt. of India certified course

Placement Assistance for Fresher’s & Digital Marketing Experts

24*7 trainer’s support

Research based Internship

Duration- 12 hours

Fees- INR 4400+tax (intermediate) INR 14900+tax (master)

 

  1. Seotrainingcourse

Started by PritamNagrale this institute has helped hundreds of students by establishing their career in digital marketing and SEO.They have two types of SEO course.

  1. Advance SEO course –Suitable for bloggers and small business owners.It teaches you the search engine basics like keyword research,SEO tools etc.

Duration-25 hours

Fees – INR 25000

  1. Advance SEO+ blogging+ affiliate marketing+ adsense-This course provides you with the entire package which helps you in establishing yourself as a blogger and have a continuous flow of income.

Duration-40 hours

Fees- INR 40000

 

  1. Digital marketing academy

Course- Digital marketing training course which includes SEO, google Adwords, mobile marketing etc.

Duration- 90 days

Frees- INR 65000 + tax

Special features – 200 hours of hands on training

Additional Google Adwords certificate

Flexible timing for working individuals. Weekend classes also available.

 

  1. Learning Catalyst

Learning Catalyst is a five year old company which operates classroom classes across seven cities in India. They also have the facility of online classes.

Course – They offer specialised course in SEO and advance SEO. Besides this they offer other Web marketing courses as well.

Special features- Both Classroom and online classes available

Free two month membership of websetup where you can get live project

experience.

Duration- 30 days

Fees- INR 9000 (classroom class),INR 4500 (online class)

 

  1. Iqvenue

Course- Advance SEO training course

Special Features – Course designed by google+yahoo+bing+microsft experts.

100% placement assistance

Exclusive IQvenue badge and certificate

Duration- 150 hours

Fees- INR 9000 (distance learning)

INR 7500 (online learning)

 

  1. Inventateq

Course – Advanced SEO training and certification program.

Special Features- Live project training

100 % placement assistance

Freelance support

Real time training

Duration- 30 hours

Fees- Contact Institute

 

  1. Simplilearn

This is an online learning platform.

Course- They offer two types of courses

  1. Certificate in SEO specialist master program
  2. Advanced SEO certification training

Special Features- Master certification

Monthly monitoring sessions

Download workbook and exercises

Duration- 25 hours

Fees-  INR 15000 + taxINR

12000+tax

 

  1. Digital Ready-

Course- Certificate course in Digital marketing (classroom and Online both available)

Special Features- Covers a wide number of topics apart from SEO

Interactive assessment method by industry experts

Duration- 120 hours

Fees- INR 2500 +taxes (classroom) INR 30000 +taxes (online)

 

  1. IDMM – They provide online as well as classroom training since 2012.

Course-Certificate course in SEO

Special Features-Practical training methodology

Full placement assistance

Duration- 6 weeks approximately

Course fees- INR 15000

  1. Promozseo

They provide classroom SEO classes in Kolkata as well as online SEO training classes.

Course – Advanced and technical SEO course in accordance with SEO industry standards.

Special Features- Genuine google SEO training methodologies

SEO course content designed as per Industry standards

SEO tools and video materials provided free of cost

Post training job assistance

Time- 70 hours

Fees – Contact Institute

 

Apart from these there are many more reputed Institutes all over India from where you can start your  career in SEO .So pick up an institute that best suits you and start your learning.

 

 

Top 5 Ways of Make Money from Internet

Internet is the beautiful marketplace where people get paid for their service. There are many ways to make money from internet. Even some salaried people also make money from internet in their extra time.
If you don’t want to waste your extra time and ready to work hard for some extra money then follow these 5 ways to earn good amount of money from internet. Due to lack of right information some people face scam. I am going to give you 5 best ways to get money from internet.

 

1. Blogging

blog

Professional blogging is the best way to earn some good amount of money from internet. When we surf internet we see many blogs with advertisement. That means the owner of that blog is earning money by those advertisement.

It is very simple to get a free blog. After getting a free blog prepare it with some good writing. Write about those things which you have interest. Spread your blog link by social Medias and many other ways. When your blog is settled then input some ads in your blog. For add you can use Google Adsense, Yahoo, Media.net etc.

Skill required for professional blogging

Blogging is not a rocket science. You just need good command on English, ability to write in an interesting way. You should have basic knowledge of some technical stuff like SEO.

 

2. Freelance work

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Freelancing also a great way to earn huge money from internet. It is simple to start but you should be a good writer for earn good amount. You just need to go through the freelancing websites and complete your registration. After completing your registration you will get job from that website.

Here I am giving top five freelancing website

A. Elance
B. Fiverr
C. Odesk
D. Craigslist
E. Freelancer
Skill required for freelance writing
You have to be a good writer for earning by freelance writing. As a freelancer your earning possibility is endless. A quality freelance writer can make $1,000 to $100,000 a year. You should have a good grip on your language to be a quality freelancer. Complete a certified course also a good idea.

3. Theme Designer

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Every website and blog required a theme which gives a look to the website. You may also choose yourself as a theme designer if you have a good sense of design and other technical skills. When a theme is done then you can sell it through your website where people can buy your theme. Make theme for wordpress.com, blogger etc. you can get decent income from this profession.

Skill required for theme making

You should have a good knowledge of web designing, HTML, Java script, Photoshop.

4. Publish Video through YouTube

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All internet users watch video on YouTube. Create your own video and show the world. Earn money from home. You just need to shoot a small or big video by your phone or camera. You can create photo slid show as a video or create animated video. When your video is ready just upload it on YouTube. YouTube will show adds with your video and you will earn money from home. Many people engaged and earn through this online process.

Required skill for video making

You should know how to shoot and edit a video

 

5. Affiliate Advertisement

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If you have a successful blog or website then you can get affiliate from other online stores. You need to publish their ads on your website or blog. If a customer buys any product by clicking on your website then you will get commission from selling amount.

You get paid only when customer really purchase the product through your website or blog. It is different from Google Adsence.

Some online vendors where you can start your affiliate

A. Flipkart
B. Amazon
C. eBay
D. Snapdeal
I hope this information will help you to earn some money from internet. Remember that if you are planning to start earning from internet keep ready a PayPal account or a Google wallet.

 

Why You Should Take Training of Digital Marketing Rather than Typical SEO in 2015

Differences between the SEO and Digital Marketing.

We all know a lot about internet but let me just give a brief jest how the internet world is playing big with the business world .The internet which is being used by the world today is used for the variety of purposes by variety of sources. The most interesting of all is the digital marketing and SEO which is SEARCH ENGINE OPTIMIZATION in complete terminology.

This article will help you to know more about why you should take training of digital marketing rather than typical SEO in 2015.

These two are the players who are playing the whole internet world. I would just like to give a brief description like what is SEO? In a very simple manner it is SEO is the process of bringing more visitors into a particular platform i.e. a website by obtaining high ranking placement in the search page of search engine (SERP) which includes Google, Yahoo, and Bing. SEO helps to show case a site is accessible to search engine. It improves or increases the chances to user to find the site in the search engine.

While digital marketing is the word “Digital Marketing” summaries in itself the revolution of the new edge of marketing in a global basis and understanding consumer behavior. It is the part of marketing business apart from the traditional way of marketing but the best use of digital medium. Where it comes to digital off course internet is the first source and under it shadow it encapsulates the Web, Email, Rss, IM, video .Again the smart phones, tablets, I pads etc. are providing a huge medium og digital marketing which is very quickly accepted  and on urgently basis required. While social media has provided a bigger exposure in the medium of digital marketing.Facebook, Twitter, Instagram and Linkedin are some of the important social networks which have valued digital marketing.

How is SEO Different from Digital Marketing?

Differences of SEO and Digital Marketing  in a manner that SEO bring under its branches nothing for any promotional or profitable aspect but it is just a platform which showcases the rankings of a particular site with the help of keywords which has to be maintained by those website owners. Whereas Digital marketing under its branches brings a lot of platforms which helps the marketers to promote its products the way they want to under its branches it encapsulates.

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)

Here through digital marketing the corporate houses are earning by the use of variety of mediums. It is getting the big exposure to merchandise its products. Here the advantage is that if one of the medium under digital marketing is not working the other medium can be used and make it a success. The advantage is more in digital marketing in comparison to SEO.

Let us now discuss about the digital marketing which will give you a huge exposure to the real marketing world in a perfect manner. Digital world is the best know option for the marketers to exposé their product.  Now the digital marketing which has lots of other options under is branches each of the branches are very useful and are profit makers in their own aspect.

Below are the mentioned branches of digital marketing.

  • Websites and SEO content– Websites are made by the corporate houses to promote and merchandise their products into the field of business. Every day a lot of internet users are growing people are more hook up to internet because internet brings the whole world under one finger tip. So it helps a larger and a profitable way to make profit as the response is fast.
  • Blogs– Blogs are one of the branches of digital marketing to share information, while we check in the business prospect; blogs are efficient and great tools for promoting any information.
  • Internet banner ads– Internet banners are a kind banner add which are a kind of advertising on the internet .The internet banners are used to attract more traffic to a website. This is also one medium which helps in promoting the products.
  • Online video content– Online video content is another medium of digital marketing which is helping the marketers to promote their product or brand through the use of video content which can be uploaded, converted, stored and also play backed.
  • Pay-per-click (PPC) advertising– In the medium of PPC online the advertisers display their goods or services. So the viewers actually clicks on the ads while entering some keywords into the search engine while the main importance is that the advertisers are charged only when the viewers click on their adds and only then the advertiser is charged.
  • Email marketing– Through the use of email marketing an advertiser use to promote their product through the use of commercial message through the use of email.

Social media marketing (Face book, Twitter, LinkedIn, etc.) – While we all know about the face book , twitter and linked in. this is the free and popular media which is used and known medium to everyone from the young generation to the old generation where advertisers can used to promote their products within their groups or to the huge customers.

Above which I have mentioned are few branches of digital marketing which gives a huge prospect to the advertiser to promote their product and earn profit because the advertiser get the benefit to use the variety of medium to use if one does not work the promoter can use the other medium as well and hence it is very safe, cheap and easy and hence it is profitable in broader way.

Whereas to utilize about these digital marketing one has to perfectly learn about the branches know how to utilize it for promotional purposes. It is very beneficial for the young generation for the graduates who can go into digital marketing as their career, which will blend their career into marketing through digitization. Which has a very bright future in the next 5 years down the line as it is one of the career prospect which is an uncommon and yet very profitable.

Whereas for the marketers and the advertisers who are into marketing know the market scenario using the help of digitization but are still to utilize all the branches of digital marketing will have to enhance their skill first  by taking lessons or trainings upon digital marketing . As the digital world is known to all and used by all but how to use the same digital technology differently from the other competitors are being taught when a perfect training is taken. Hence  compared to the SEO which is far older form of digitization marketing the world of Digital Marketing is creating huge difference in the world of marketing if you are still thinking to take training for a real marketing profit.

Scope of SEO – Search Engine Optimization Training

As the world market is growing and marketing strategies are also changing with the edge of the new hope and avenue has opened to advance the marketing strategy which is better termed as SEO. A lot of professionals have built up a successful career in the SEO industry. While searching over internet and Google about a query we get the response instantly these are known as SEO. While in small sense, SEO has more than that to explore than just a search response.

SEO is becoming one of the major activities in cyber world. Here you will learn the Scope of SEO – Search Engine Optimization Training.

Let us first describe what is SEO?

It is Search Engine Optimization which is optimizing the web pages you have prepared in the search engines like Google, Bing and Yahoo when it is searched by someone. It is the combination of the technology and the technicalities of a website and also about having a deep understanding of the business and also the customer behavior. It is the way of adding value to the business set up and also by receiving the value to it in return in the form of (sales, brand and leads).

SEO industry is growing faster :

Compared to SEO the other industry which combines the old radio advertising, news adds, may be Television advertising choices have very slow responses .

Why the comparison is?

  1. The demand for the use of SEO for the search of information in search engines.
  2. The Bigger Brands uses SEO for advertising.
  3. Both the traditional and the digital marketers are using SEO for marketing of products.
  4. Due to use of mobile web searchers the number of local search request is increasing.
  5. The listing of organic search results on Google search is more trustworthy than the adds.

SEO as perfect profession:

The  whole  world has become digitized . The world is in your finger tip. These is the reason why most of the people are using and working more on the internet. Searching their options, queries and the answers on the search engines. So SEO happens to be the most upgraded and the important aspect of job avenues for the large sum of people. A lot of job opportunity is flourishing in the SEO industry.

SEO brings the most competitive and yet successful career for any individual who has the passion of marketing, a bit of analytical skills, and also has to be updated  with the latest trends and changes in the industry. Learn how to become a SEO consultant?

Skills Required for choosing SEO as career:

Just relax there is no such criteria which is really required for becoming a SEO professional. You can be from any background but you need to be a bit clever to stay upbeat in marketing strategies, analytical skills and a little technical skills always to stay updated with the latest trend and market.

Choosing SEO as a career could be a added choice for the marketing and advertising background.

SEO is all about playing in the market with the new marketing strategies and plans if you have that added quality you can do huge in the field of SEO. Incase if you are from the marketing or the advertising background your opportunities are much more open.

Salary and benefits that you can earn from the SEO:

If we truly look for the salary which is derived from the SEO as career opportunity then it is between Rs.1 Lac per annum to Rs.4 Lac per annum for the fresher’s. However there are also some factors which will fluctuate the salary of the SEO professionals it can be.  No of years of experience, salary, size of the company, Employer and the Certifications. The best part is until and unless the internet world exists and the search engines are not exhausted the SEO industry and career opportunity is going to reach sky high.

 The Designations available in the SEO industry are:

  1. Analytics
  2. Business Management/ Development
  3. Link Building
  4. Event Management
  5. Organic Search engine Optimization
  6. Social Media Analyst
  7. Web Development/Web Design/Programming
  8. Offline Marketing/ Advertising
  9. Public Relation and the Reputation Management
  10. Paid Search/PPC Management
  11. Writing and also Blogging

Working as a Freelancer or be Self Employed.

Anyone could go ahead and work as freelancer who is planning to work on their own.

  1. One can go ahead and team up with the Web designers who work for designer firms as they require SEO services.
  2. Attend meetings, conferences and also meet people who are related with the Search Engine Optimization Industry.
  3. Attend workshops on the SEO industry in your city.
  4. Build your own network through the social networking sites.

Institutes providing training and certifications on SEO.

There are many institutes which are providing the training and the international certifications on the SEO. Some of the trusted institutes are the Compete Infotech Academy, Learnpact, NIIT and the Google Inc. Learnpact provides Advanced Diploma in Digital Marketing through in person classroom program which is accepted by the Top MNC’s as well and also other IT companies. Know more about SEO training and all the SEO training modules.

SEO JOBS LINKS.

There are a lots and lots of jobs available for the SEO industry. In India Delhi, Mumbai, Chennai, Calcutta, Bangalore is providing huge openings in the SEO industry. Social networking site i.e. Linkedin. Com would very helpful as it provides a lot job opportunities and also referrals.

Some of the links are given below:

  1. Twitter
  2. Indeed
  3. The SEMPO job board
  4. The DMA career center
  5. Simply hired
  6. SEOmoz
  7. com

In Conclusion

Every job or profession includes both the positive and the negative aspect here the digital world is ever changing so to be always be benefited and make an existence in the SEO industry you will always have to be updated and fast upgraded with the industry every week. Whereas everything is positive and success is always waiting for you and enroll yourself to these one of a kind profession in the SEO industry.

How to Become a SEO Consultant?

SEO which purely defines as Search Engine Optimization. In todays hi tech and fast digitized world the most important role is played by the SEO. Search Engine Optimization plays the vital role to keep a website on its most demanded or most used sites in the Google or Yahoo used by the internet user. The position or the rank which is acquired by a website is actually due to the Search Engine optimizer, where one third of the website is dependent on the actual content and the other two third is dependent on the blogs comments, bookmarks, videos, etc. The most important task is to check that particular website has sufficient number of inbound links and it should also consist of important and relevant content so that the number of times it is been search it will increase the number of search engine rankings.

In a present scenario SEO is becoming most dominating part in the World. This article will help how to become a SEO consultant?

 Who is a SEO Conultant?

The most important task which is done by the seo consultant is working on the basic factor of creating and designing keywords and phrases which matches the search pattern of the users. The Search engine optimization consultant follows these particular  factor and utilizes all those phrase and keywords in the contents and articles which are searched most on the websites before adding the contents to a particular website. The seo consultant further promote smooth progress of a website and they also give ideas and strategies to their clients for making their website the most popular sites.

Eligibility for becoming a SEO Consultant.

There is no particular eligibility required to become an SEO Consultant. However one should at least possess the degree of graduation and also should have knowledge of English. However there is not any kind of fix age bar, as anybody of any profession, students, housewife or of any age can get enroll into the course of becoming a SEO consultant. The eligibility required to become a SEO consultant is very easy and flexible as there is no particular criteria.

Admissions:

Admissions to get enroll into the SEO courses are available all over India and also abroad best of the institutions are available all over India which imparting education in Search Engine optimization. Admission timings are also flexible for these courses. However it is advisable that every institute has their own time of admission criteria to get the perfect detail of the admission the candidates could go directly to the official websites for further information.

 Institutions:

There are best of the best institutes available all over India who is providing the education of the Search Engine Optimization. To name some of the best institutes they are 1.Compete Infotech Academy, 2.NIIT, 3.Edukart, 4.Digital Vidya, 5.Digital Academy 6.India Market Motive 7.Internet & Mobile Research Institute(IMRI) 8.Webnext Solutions 9.  Learning Catalyst, 10. Institute of Digital Marketing(IDM), 11. Google Digital Marketing Course . These are one of the top most leading institutions in India who is imparting Seo training and also other digital marketing courses. Compete Infotech Academy offers SEO certification course with live project.

Job Opportunity

In SEO field there is huge opportunity for job within India and also abroad. There is not a single company in world which is not accustomed to internet each and every company has their own brand and product and which main priority is to launch to the global customers and users. So to reach to the world globally they require websites a perfectly made attractive website through which the users would become more friendly and helpful. So to make it user friendly and quickly accessible in one keyword to the user about their search in the Google or Yahoo browser is the job done by the SEO. SEO is always required by the companies to make their website easily accessible in the first page of the Google search and for these proper ranking is required in the search to reach the top these keywords, phrases,  strategies are done by only SEO. So there is always a huge potential of SEO’s.

Career Prospect:

I would like to definitely make it certain for the people who is thinking to pursue a career in SEO they are going to be at the top of their career until and unless the people are dependent on internet and their search in the search engine whether in Google or  Yahoo etc. While the best part is SEO’s can go ahead and work under a company or else they can also go ahead start their own solo company. So in both the cases they are building up a successful career and also earning a lot.

Earning Scope:

Once you have completed the SEO training course the best part is one can easily go ahead work under a huge company or if anyone who is interested in starting up a solo company can also begin on their part. So from the earning point of view there is huge potential. With experience and skill one can earn lot. SEO Specialist (Links, Content and/or KW Research)
$45,000 – $85,000.

License:

Licenses are required to get started with the SEO business. As the whole work of the SEO is deal with the internet and the search engine it is important to get registered and the license to buy a domain to use your own page occur on the Google search pages. There are a variety of license delivery companies which provide licenses to allow the SEO to add pages/ domains for a year. To name some of the license providers are Advanced License Provider, Screaming Frog SEO Spider License provider etc. one can easily go and avail their license according to their comfort and their demand.

 The above mentioned article of mine on SEO consultant would definitely help in pursuing a great career in SEO. The next generation and the best of the career opportunity are now available with SEO consultants. It would also be advisable for the please go through the official websites for further more information related to SEO consultant.